Get ready- Generation Z is coming!!!! WAIT! They’re already here!!!
GenZ, iGeneration, iGen,The Globals, The Founders or whatever name the media will define them, the generation after the Millennials are in the work force!
The first group out the gate were around 7 or 8 when the September 11 attacks hit the World Trade Centers in New York. That was 15 years ago. They are in their early 20’s, finishing college and are in the work force. What does that mean? Well, if you have anyone age 15-23 working in your restaurant, they are Gen Z. Here are some early data on the newest generation to hit workforce.
Noteworthy aspect: widespread usage of the internet. While the Millennials had to deal with “dial-up” internet, Gen Z doesn’t even know what that is. In 2001, Blackberry put out the first “smartphone”. A phone that could send and receive email, take pictures and surf the internet with a keypad. Gen Z were around 8 years old. In 2007, Apple reinvented the smartphone with their version, the iPhone. Then, the iPad. At this time, Gen Z were in high school and college. Also, with the surge of cable internet and wifi, having a phone in your hands to do everything became the norm for this generation. If the Millennials were the “I want it right now” generation, Gen Z is “I want it 5 minutes ago” and they deliver. Forbes magazine suggested that when Gen Z enters the workplace, digital technology would be an aspect of almost all career paths. Gen Z expects high technology with employers. Millennials grew up with Facebook and the introduction of YouTube for social media. Gen Z want it faster with Twitter, Instagram and Snapchat. This generation doesn’t watch YouTube, they create videos for YouTube.
Life Impact on this generation: September 11 terrorist attacks in 2001. The Great Recession in 2007. These two events have impacted their belief systems. They have uncomforting feelings and uncertainty as they were being raised during these difficult times. They are the children of Generation X and are the group that are least likely to believe in the American Dream. They are independent and have the drive to be entrepreneurs. They have to, they saw first hand how their parents and the nation struggled in that decade.
So, this is the introduction into this next generation. Stay tuned next week to find out more about their personality and data that will impact the workforce for now and the next decade.