Continuing information on Generation Z is just fascinating. Mallory Schlossberg, who writes for Business Insider, did some compelling research earlier this year. What did she find out? Generation Z will dictate the retail market for the next decade and beyond. This group is setting the stage and driving the retail bus. Millennials, Gen X and Baby Boomers will love to get on the Z-Train! Here is what to expect in our restaurant industry as this generation shapes the future.
While Millennials like a good deal, I mean, who doesn’t, Gen Z wants more. In other words, Gen Z demands an entire experience. They want great food at a great price with great service. They want hi-tech options, great customer service with a cool “feel” in the environment. If we can deliver on this, we will be golden with everyone. However, it comes at a price. While previous generations will give you a free pass for mistakes, Gen Z will not. Remember we spoke about how they grew up with hi-tech gadgets that worked (no dial-up internet allowed). Instant gratification is what they are looking for. If you can’t deliver, they will move on to the next competitor immediately. No second chances.
For recruiting this generation, the same thing. You need to jump on them quickly. Do an on the spot interview, show interest. Call them the next day for a second interview, if you don’t, your competitor will.
Gen Z also wants to be treated with respect. They are the most tech-savvy bunch, and they know it. Their general knowledge level is more expanded than previous generations. Therefore, they are expecting you to trust them. Also, they expect a business and an employer to be loyal to them. It’s not about Gen Z being loyal to you. This mind shift is crucial in attracting this group to be a guest in our restaurants, or as a team member.
More next week on this compelling generation.